Bob Orwig is a Video Production Specialist. Combine that with a 2013 Website Design certificate, a background in Advertising Sales and the Food & Beverage industry, you get a versatile, hybrid associate.
Bob can produce broadcast quality video in-house. As a former head Chef, can be an on-camera spokesperson, featuring special recipes from co-opable vendor products. (see "Cooking Show" in the Video Portfolio) Promote videos on the company Website, YouTube, Email, TV and weekly video blogs. Can perform in-store presentations and conduct cooking classes.
Bob can design and maintain a Website, provide ongoing Optimization for search, as well as implement, manage and track Social Media Marketing campaigns. Bob is skilled in several artistic mediums including Photoshop and Illustrator.
Bob's objective is to utilize internal assets and personnel to constantly create compelling company content.
- * Video Production
- * Final Cut Pro X Editing
- * Videography * Lighting * Audio
- * Script & Copy Writing
- * Voice-over Talent
- * On Camera Personality & Spokesman
- * Website Design
- * Social Media Marketing
- * Search Engine Optimization (Organic Search)
- * Search Engine Marketing (Paid Search)
- * Digital Marketing
- * Graphic Design
- * Adobe Creative Suites Proficient
- * Mac & PC Proficient
Focal Point Video Production - President
2007 to Present - Marinette, WI
I Create and produce TV commercials, website videos and marketing videos from concept to completion; writing copy, directing and filming projects, editing and post production. Direct and coordinate marketing activities and policies to promote products and services. Analyze business developments and monitor market trends. Coordinate art and graphics creation for effective merchandising. Develop and implement campaigns for TV, online advertising, search engines and direct mail.
Time Warner Cable Media Sales - Sr. Account Executive
1999 - 2007 - Appleton, WI
Sold cable advertising to local businesses and advertising agencies. Increased sales in his territory by 400% in his first year. Promoted to Senior Account Executive after 5 years as a top performer. 9 time winner of Certificate of Excellence for sales and customer service. Wrote, directed and filmed commercials for customers from a satellite office in Marinette WI. Oversaw sales forecasting, goal setting and performance reporting for all accounts. Created proposals for new and repeat customer business transactions.
Thomas Registry Directory Company - Sales Representative
1994-1999 - Nashville, TN
Sold display advertising for Thomas's Regional Industrial Buying Guide. Contacted new and existing customers to discuss how their needs could be met through display advertising. Identified prospective customers by cold calling, business directories and following leads from existing clients. Created display advertising for customers. Attended monthly sales meetings and quarterly sales trainings.
Head Chef, Food and Beverage Director1976 - 1994 - Various locations
Worked in several restaurants, starting as a line cook, becoming adept at breakfast, lunch, banquet and all phases of dinner service, including the broiler, wheel, and saute stations. Became Sous Chef at the Bay Marie in San Clemente California, where Richard Nixon was a frequent customer. Later became Head Chef at the Casta Del Sol Country Club in Mission Viejo, CA. After moving to central CA in 1997, was assistant F&B manager at Sierra Sky Ranch Resort in Oakhurst, and later was Head Chef and F&B Director at the Ahwahnee Resort and Country Club in Oakhurst CA.
Associate of Arts: Marketing, Saddleback College 1980
Mission Viejo, CA - 3.75 GPA - Business, Marketing and Advertising coursework
Website Design Certificate - NWTC Green Bay, WI - 2013
4.0 GPA, 96.3% Average Class Score
Member Board of Directors
Marinette Chamber of Commerce 2001 through 2004
Chairman of the Tourism Committee
Marinette Chamber of Commerce 2004 through 2006
* Accomplished musician, singer/songwriter, harmonica player
* Avid outdoorsman, wilderness backpacker, surfer, skier, golfer
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